New logo · meet the mascot
An owl who sees the magic in every shot.
Four ideas fused into one mark: a friendly owl mascot, with camera apertures for eyes — our original logo, reborn — a little camera round its neck, and a flash of magic.
The lockups
One mark, every context
Horizontal for nav bars, stacked for splash screens, the badge alone for app icons, and the full character for hero moments.
Horizontal
Stacked
Badge / app icon
Character
Now with a camera
Give the owl its camera
An optional little camera on a strap makes the ‘photo’ idea explicit. Use it at larger sizes; drop it for tiny favicons, where the aperture eyes already whisper ‘camera’.
Owl
Owl + camera
On the badge
Every motion
The mascot in motion
Blink, wink, focus, look, tilt, hop, breathe, glow, sparkle, shimmer — each loops here. In the app they fire on the right moment; at rest the owl just blinks softly.
Blink
Ambient life — a soft blink every few seconds. The in-app default.
Focus
The aperture irises rotate — the owl focuses its lenses.
Look around
The eyes drift, scanning for the best shot.
Wink
A playful wink — for success & delight beats.
Head tilt
Curious — tilts its head side to side.
Hop
A spring-loaded bounce for celebratory moments.
Breathe
A slow, calm pulse while something loads.
Glow
A soft violet halo blooms — hero & premium moments.
Sparkle
Twinkles of magic orbit the badge.
Shimmer
A light sweeps across the wordmark.
Static
No motion — the baseline lockup.
The mascot
Meet the owl
You picked the owl — wise, big-eyed, and a natural fit for an app that helps you see and pick the best shot. Its round eyes become camera apertures effortlessly.
Owl
Your pickWise, big-eyed, and friendly — the face of PhotoMagic.
Owl + camera
Ready to shoot, with its little camera on a strap — for larger, expressive moments.
A pose with personality
Owl at rest
The owl standing and leaning a wing on its camera — a friendly, characterful pose for empty states, about pages and marketing moments.
On light
On violet
On dark
Now playing
A reel of your photos
A film strip of real moments, drifting gently — tucked right inside the owl in place of its camera, or used on its own. Hover to pause.
In the badge
Full lockup
As a character
Standalone · film
Standalone · violet
A little story
Flip, snap, repeat
The owl turns its phone from landscape to portrait, takes the shot with a flash, and flips back — a looping micro-story for hero spots, loaders and empty states.
On light
On violet
On dark
Holds up everywhere
From favicon to billboard
The badge stays legible from 16px to hero size.